Are you surprised at what you're eating?
What's in My Food?
By Pallavi Gogoi
Few people know that the food coloring listed as cochineal extract comes from female beetles. Food activists want to spread the word.When you dig into a strawberry Yoplait yogurt, take a moment to contemplate where the beautiful pink color comes from. Strawberries? Think again. It comes from crushed bugs. Specifically, from the female cochineal beetles and their eggs. And it's not just yogurt. The bugs are also used to give red coloring to Hershey Good & Plenty candies, Tropicana grapefruit juice, and other common foods.
You won't find "crushed bugs" on the list of ingredients for any of these foods, however. Companies have a bit of latitude in describing exactly what they put in our food. Many larger companies, such as General Mills, the manufacturer of Yoplait and Pepsi, the maker of Tropicana, identify the dye in their products as either carmine, or cochineal extract. Still, many companies simply list "artificial color" on their ingredients list without giving any details.
Food producers sometimes add much more dangerous chemical additives to make their products look attractive (see BusinessWeek.com, 3/27/06, "Hershey: A Sweeter Bid").
Farmers can have their pick from a color chart that goes from the numbers 1 to 15, coinciding with colors from yellow to red. The yellow color comes from xanthophyll and carotenoids in the feed absorbed through the intestine, metabolized, and deposited in the egg yolk.
The fresh, farm-raised salmon that shoppers buy also get their orange-red hue from eating the chemicals astaxanthin and canthaxanthin. Wild salmon are pink because they eat shrimp-like creatures called krill. But to achieve the same pink color, farmed salmon need chemicals, which are mixed with their feed. In the past couple of years, the European Union significantly reduced the level of such dyes that can be fed to salmon because of concerns that the dyes, at high levels, can affect people's eyesight.
A walk down the grocery aisle for processed food is an eye opener—the bacon and ham get their red tint from sodium ascorbate, an antioxidant and color stabilizer, and the Betty Crocker icing gets its bright white color not from natural cream and egg whites but from titanium dioxide, a mineral that is also used in house paints. Betty Crocker manufacturer General Mills didn't return phone calls seeking comment.
View Slide Show for some interesting facts on what is in your food and yes even your beer:
http://images.businessweek.com/ss/06/08/food/index_01.htm?campaign_id=aol_food16
By Pallavi Gogoi
Few people know that the food coloring listed as cochineal extract comes from female beetles. Food activists want to spread the word.When you dig into a strawberry Yoplait yogurt, take a moment to contemplate where the beautiful pink color comes from. Strawberries? Think again. It comes from crushed bugs. Specifically, from the female cochineal beetles and their eggs. And it's not just yogurt. The bugs are also used to give red coloring to Hershey Good & Plenty candies, Tropicana grapefruit juice, and other common foods.
You won't find "crushed bugs" on the list of ingredients for any of these foods, however. Companies have a bit of latitude in describing exactly what they put in our food. Many larger companies, such as General Mills, the manufacturer of Yoplait and Pepsi, the maker of Tropicana, identify the dye in their products as either carmine, or cochineal extract. Still, many companies simply list "artificial color" on their ingredients list without giving any details.
Food producers sometimes add much more dangerous chemical additives to make their products look attractive (see BusinessWeek.com, 3/27/06, "Hershey: A Sweeter Bid").
Farmers can have their pick from a color chart that goes from the numbers 1 to 15, coinciding with colors from yellow to red. The yellow color comes from xanthophyll and carotenoids in the feed absorbed through the intestine, metabolized, and deposited in the egg yolk.
The fresh, farm-raised salmon that shoppers buy also get their orange-red hue from eating the chemicals astaxanthin and canthaxanthin. Wild salmon are pink because they eat shrimp-like creatures called krill. But to achieve the same pink color, farmed salmon need chemicals, which are mixed with their feed. In the past couple of years, the European Union significantly reduced the level of such dyes that can be fed to salmon because of concerns that the dyes, at high levels, can affect people's eyesight.
A walk down the grocery aisle for processed food is an eye opener—the bacon and ham get their red tint from sodium ascorbate, an antioxidant and color stabilizer, and the Betty Crocker icing gets its bright white color not from natural cream and egg whites but from titanium dioxide, a mineral that is also used in house paints. Betty Crocker manufacturer General Mills didn't return phone calls seeking comment.
View Slide Show for some interesting facts on what is in your food and yes even your beer:
http://images.businessweek.com/ss/06/08/food/index_01.htm?campaign_id=aol_food16
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